I’m no successful blogger — if that is going to be merely defined by the hefty amount of followers/readers; page views and overall site visits; number of comments on each posts; and/or the perks (i.e. free stuff, event invitations, etc.) that one gets.
In spite of being in the blog-verse for more than a decade, I still don’t see myself wanting to do this gig professionally.
Free products are great. An all-expense paid trip to some breathtaking place because you’re being sponsored by a particular brand is fun. But it’s just not for me and this is not what I want as my career.
Why? Simple answer: I just don’t.
Of course, I want to earn a tiny sum of money through ads (emphasis on this because I don’t want to publish a half-assed post in exchange for some moolah) and sure, freebies wouldn’t be hurting anyone. But the thing is, I love writing but I don’t want to be “pressured” into putting out content just because I was compensated for it or the product that I’m reviewing and writing about was provided to me for free so I kinda-have-to-but-not-really-explicitly-said-by-the-PR-company-but-you-still-kinda-know-the-drill (LOL what) write about it.
So here’s my unsolicited tip to you:
NEVER FOCUS ON YOUR BLOG’S STATISTICS, FOCUS ON YOUR CONTENT INSTEAD
I have encountered several blogs and blog posts that are focused solely on views and likes and comments. If you started your blog simply because of those things, then fine. I just honestly don’t see and feel the importance of these things.
Sure it’s heartwarming to know that you have a lot of followers and a lot of people are visiting your blog on the daily and people are commenting on your posts. But to up these numbers shouldn’t be the sole goal of your blog.
I personally don’t mind if you update your blog once a month or five times a day so long as they’re worthy reads. I don’t appreciate posts that are obviously published because “hey, I haven’t posted in a while” or “oh my god, it’s Wednesday and I’m supposed to publish a post today because of my self-imposed posting schedule”.
Your blog’s content should be about things that you care about; things that you are passionate about — may it be fashion, beauty, DIY projects, or current events and personal rants if you’re the kind of person who has a lot of opinion about things.
Don’t publish content just for the heck of having an updated blog or keeping up with your “schedule” and for gaining likes, clicks, and followers. At the end of the day, statistics are just that — they’re merely numbers and nothing more.
Wouldn’t you rather gain your stats organically and not because “oh this person commented on my post so I have to comment on his/hers”? Wouldn’t you rather have a solid following of people that are actually reading the content that you’re putting out because they genuinely believe and are appreciative of what you have to say about a particular something? Wouldn’t you rather have a published content that is well-thought-of, well-researched, and well-written?
Or are we just in this to gain thousands of followers and views and likes?
I have been going through quite a number of blogs for the past few weeks and a lot of these bloggers are putting out content because they are looking to up their site’s statistics. There is no competition here, people. There’s no award given for whoever has the most number of followers or the highest count of visitors.
Again, it’s uplifting and encouraging to have hundreds or thousands of followers but if they’re not actually reading your content and are just there, typing empty comments that makes it pretty obvious that your post was not read, then it just makes the numbers pretty pointless.
Personally, when I do comment on your post, be sure that I actually did read every single word. I have been here long enough to know the effort, time, and energy that it takes to put out a decent and well-written content so I’m not going to belittle that by not reading what you took the time to put together.
These statistics are something to be appreciated and you should definitely be thankful for, but it should never be the center of your blogging focus.
Stock photos from Pexels.